Midlife Makeover: Life Repurposed Gets an Upgrade!

New name. Same heart. Welcome to Midlife Repurposed! I'm really excited about this change.

Hey there, amazing subscribers! You might have noticed a little change around here—Life Repurposed has gotten a midlife upgrade! Yep, I rebranded my Substack and podcast to Midlife Repurposed. It was time for a refresh on the colors and feel, and as I started working on that, it was obvious a name change was in order too.

A little history…

When I first started writing and blogging more than two decades ago, I was creating content for those who were a few years behind me in my stage of life. (I like to inspire others who are stepping into the phase I’m navigating.) But as time has marched on—and I’ve gracefully stepped into the fabulous 50s—I've realized that the person now coming up behind me is around 45. So, it only makes sense to tailor my content to what's relevant in this midlife chapter.

But don't worry if you're still rocking the 30s—there’s plenty of wisdom and laughs here for you too! After all, midlife is just around the corner, and it’s never too early to start thinking about how to repurpose it!

I used a fun color planning tool to keep my two anchor colors—teal blue and mid-teal (for midlife, of course)—and to modify some of my accents. The bright melon orange red I originally chose for the Life Repurposed podcast when it launched in 2018 has never been super easy to work with from a graphic design standpoint. Yeah, hindsight. Thanks to the Color Palette Studio tools, I found a coral and burnt sienna that I love! I hope you do too.

Where did I get this title idea?

While working on the recent launch for my book This Reimagined Empty Nest, it hit me that I could just change life to midlife. I tested it out with a few people in my target audience and received favorable responses.

And then, I found out the domain name www.midliferepurposed.com was available. And if you’re a serial domain name purchaser like I am, you’ll know how giddy that made me.

So, here we are. Today was the official rebrand day. And a new podcast episode on Midlife Repurposed will release this coming week.

Thanks for sticking with me on this journey! If you haven’t already subscribed to the podcast, you’ll find Midlife Repurposed on your favorite listening platform. If the image hasn’t updated yet, that’s because this news is so new, the apps haven’t caught up yet.